Inventing the PMD Personal Microderm – 2000 years in the making
Microdermabrasion is not a fad. In fact, it can be traced all around the globe, as early as 1500 BC when Egyptians invented a process of using sandpaper to smooth the skin. In 1985 the first microdermabrasion machine was invented in Italy by Doctors Mattioli and Brutto. Later in 1990 microdermabrasion machines were introduced in America. With the overwhelming acceptance in Hollywood, the buzz of microdermabrasion exploded.
A group of Doctors, engineers and microdermabrasion experts developed the first handheld at-home microdermabrasion device. With the Patented Spinning Disc and perfectly calibrated vacuum suction the PMD Personal Microderm revolutionized at-home skin treatments.
A study conducted by world renowned Dr. Mark Taylor showed the PMD Personal Microderm is equivalent to $10k physician grade microdermabrasion machines.
“Seven different patients used the home use tool for a period of 12 weeks at an average of 15 treatments per patient. Most used the tool every 5-6 days. Improvement was equivalent to that which we can achieve with professional microdermabrasion equipment.”
PMD enters a clinical study at the University of California, San Francisco with 54 patients (44 female, 10 male). Physicians noticed:
- 70% improvement in wrinkles
- 80% improvement in sun damage
- 173% improvement in skin roughness
- overall skin improvement of 70%.
All Grassroots with humble beginnings
Of all places, PMD’s story really took off at a Denny’s restaurant. CEO Sam Alexander recalls,
“I was asked to meet at 7am for a breakfast meeting to review an at-home microdermabrasion device. I still remember seeing the PMD for the first time. I immediately knew this device was going to change millions of lives”.
With both UCSF’s and Dr. Taylor’s clinical studies complete, the challenge was how to bootstrap and launch the Personal Microderm without any funding. From the early days of PMD in 2004, there were 1800 devices produced. Out of a basement office and with no money, PMD sent 500 of the original 1800 devices to mommy bloggers in hopes of positive reviews. Alexander recalls,
“We were thrilled to see the “mommy” blogger posts pour in. Soon after their blog posts launched our sales skyrocketed and the community of brilliant confidence began.”
The buzz started because people shared their real experiences with the Personal Microderm. From sincere life changing stories, tips and tricks, and instructional how-to videos, 1000s of youtube videos and blogs were posted. Women and men were sharing their life changing results and how the PMD helped build their Brilliant Confidence.
PMD partners with Smarter Parenting and commits to helping children and families by donating $.50 for every Personal Microderm sold.
“I have four boys and they did not come with user manuals. Smarter Parenting teaches parents how to be parents and encourages children to believe in themselves. If we can build brilliant confidence in ourselves, families and communities, we just might change the world.” Alexander, CEO
Two years after its grassroots launch, PMD get’s featured on The Dr. Oz Show – in a big way.
“I was in my office one afternoon, daydreaming about how to let the world know about PMD when I got a call from the producer of The Dr. Oz Show. The producer told me Dr. Oz found the PMD Personal Microderm and would like permission to present and demonstrate the device on his show. My heart literally started beating and I of course said yes! This was a dream come true.”
PMD PARTNERS WITH PRESTIGE RETAILERS
2015 PMD PRO LAUNCHES
The Personal Microderm Pro features Smooth-Glide Caps, Dual-Speed Settings, and a full range of exfoliation discs for maximized control. From super sensitive skin to very intense treatments, the Pro delivers fully customizable treatments. The Pro debuted in Sephora, Nordstrom and Ulta.
More Buzz, Awards & Features
Thousands of hours of research and development have demonstrated the results of each of the products in PMD’s Daily Cell Regeneration System, which enhance the results of microdermabrasion as no other skincare regimen can. The natural ingredients help soothe, calm, and increase the cell turnover as well as balance PH, decrease itching, redness, inflammation and redness. Overall, the results are truly undeniable.
PRESENT, FUTURE & INNOVATION
PMD is literally building #BrilliantConfidence throughout the world. We are dreamers and believe anything is possible. With the help of 1000’s of men and women across the globe, we launched PMD without funding and without big budget marketing. Our success is because of people like you who love and share our product. PMD has been able to give back and make a difference with families across the world. We are committed to building confidence in your skin, your inner self and YOUR families.
Today, PMD is truly a premier beauty company offering beauty tools and skincare products that will truly inspire and build Brilliant Confidence from the convenience of your own home. We have been working hard to develop new beauty products utilizing new technology and continuing to maximize our patented spinning disc technology and calibrated vacuum suction. We are excited to see your passion for the innovative products we will be launching in the future. Keep up-to-date with us by joining our community on Instagram, Facebook, Youtube, Twitter and Pinterest.
Sam Alexander, CEO