Over the past two years, we’ve built a business and R&D team in Seoul, South Korea, one of the most innovative skincare markets in the world.
In early 2025, we launched the SMAS Lifting Massage Band on home shopping in Korea, and the response exceeded expectations. The hands-free device quickly became a huge success, selling more than 100,000 units.
After that success, we launched the SMAS in the U.S. in late 2025, where it has continued to sell out multiple times, become a top seller on Nordstrom, and most recently rolled out into Nordstrom stores nationwide.
This Korean developed technology is changing the game because of its effectiveness and the hands-free technology.
It’s a strong reminder that Korea continues to lead not only in Asia, but the global skincare industry as a whole.
This partnership between our R&D teams in Korea and Utah reflects our commitment not just to innovation, but to leading the beauty tech industry.
Our development process is guided by our Medical Director, Mark Bowen Taylor, and allows us to combine clinical expertise with some of the most advanced skincare technology in the world.
Keep an eye out as you’ll start to see more of that Korean DNA woven into future launches.
